Saturday, February 22, 2020

Introduction to marketing - I will attach file with Tasks and content Coursework

Introduction to marketing - I will attach file with Tasks and content criteria - Coursework Example In order to do, the marketing department must carry out effective marketing research as the discussion below portrays. While Steve Jobs, the company’s founding Chief Executive once alleged that his company does not carry out market researches, the company does in deed employ a unique type of marketing research. Apple carries out discreet yet extensive consumer studies thereby obtaining vital information that influence their production. Through such studies, the company carries out an assortment of market research and analyses including brand equity and concept testing among many others. Apple has produced numerous products in the past some of which failed. The company used such product failures to perfect their future products a feature that validates the success the company has enjoyed since the 1990s. Through such extensive marketing researches, Apple develops appropriate products that enjoy immense demand from the market (Ma, 2014). Additionally, the marketing researches and analyses the company carries out influences the marketing technique it uses. Apple uses such marketing strategies as public relations, branding, product diversification and relationship marketing among others in positioning its products strategically thus influencing the high profitability the company’s products enjoy. Such are effective strategies the marketing department at the company devised owing to the effective marketing researches they carry out at the company. Apple uses both consumer marketing research and business-to-business marketing research; both techniques have varied advantages and disadvantages. However, the company uses the two a feature that makes it possible for the company to maximize the strengths of each strategy. Furthermore, the company has a large budget for marketing a feature that makes it possible for the company to carry out exhaustive market researches and analyses thereby

Thursday, February 6, 2020

Exhibitions of Kiki Smith in Brooklyn Museum Essay

Exhibitions of Kiki Smith in Brooklyn Museum - Essay Example During the exhibition, Smith displayed her artworks such as the Walking Puppet. She further displayed the Installation image of major Henry Trippe House Chamber Room during the 2010 exhibition. In 2005, Smith was elected to American Academy of Arts and Letters in New York. Smith currently lives in New York and the Pace Gallery has represented her since 1994. She has been exhibiting annually since 1982 at Fawbush Gallery in New York. In 1990, she received acclamation for her exhibition at Museum of Modern Art, New York. She exploited the use of ceramic, fabric, paper, and glass for her work. Her work reflected the physiological and psychological body power. Smith’s first full-sized sculptures were stoic figures. The sculptures showed naked male and female couple. They exhibited leaking body fluids from both the figures. The figures also show human power and powerlessness through the presence of a blood pool. The sculptures present issues regarding sexuality and gender. Smith ha s produced many accolades. Her recent accolades include Theo Western Berger Women of Excellence Award in 2010, Nelson A. Rockefeller Award and Purchase School of Arts in 2010. She recently did work on U.S State Department Medal of Arts that was given by Hillary Clinton in 2012. In the year 2009, she finished her 50th Edward MacDowell Medal and Women in the Arts Award. Smith has several exhibitions. Her work has featured in the PACE gallery exhibition frequently. One such exhibition where her work featured was the FOG Design + Art Fair in 2015 in San Francisco. The exhibition explored spiritual aspect her work. Smith has a great relationship with Brooklyn Museum. The Brooklyn Museum has an important cultural institution in U.S. The Museum has a vast collection of Smith’s artistic work. Such work involves After Lewis Carroll of 2003, Lebbeus Woods of 2004, Logan Elm Press, and Universal Limited Arts Editions, Inc. among others.